THE STUDIO

Elegant and conscious design, brought together.

The pace of fashion makes it difficult to invest in clothes that feel lasting. At the same time, awareness around what we wear is growing - from the fabrics against our skin to the way our clothes are made.

Yet much of what is labelled sustainable still feels disconnected from style and refinement. Why should choosing consciously mean compromising on how something looks?

Founded by twin sisters and lifelong collaborators Isabel and Eleanor, W was created to bring the two together.

SUSTAINABILITY

We want to design pieces that look good, feel good and are aligned with our values.

With a love of classic design, we set out to fill this gap, beginning with one of the most enduring staples in our wardrobes: the jacket

A well-cut jacket has the power to define a look, elevate an outfit and ignite confidence.

For us, it felt like the natural place to begin.

Style defined by simplicity and ease.

Inspired by an era when understated elegance felt instinctive, our approach and purpose are simple: clothes that feel effortless yet considered. Jackets that slip easily into a capsule wardrobe - worn with jeans and loafers by day, a skirt and heels by evening.

We look to women whose style embodied that same ease for inspiration - women such as Lauren Bacall, Romy Schneider, Jackie Kennedy Onassis, Lee Radziwill, Slim Keith and Carolyn Bessette Kennedy.

Our pieces are designed for the conscious wearer who doesn’t want to compromise on style or sustainability. At W, we want to do things differently - guided by integrity and curiosity, from the fabrics we choose to the way each piece is made and with good intentions, always.

SHOP W

Follow the W journey