the studio

Jackets you'll remember, made to be worn and loved for a lifetime.

We've always believed in the power of a good jacket. We know the difference the right one can make to how you feel - transforming an outfit, defining your personal style and giving you that extra sense of confidence.

Founded by twin sisters and lifelong collaborators Isabel and Eleanor, W was born from a desire to create unique jackets that make an impression. Pieces that feel distinctive yet enduring, inspired by classic style, 'seasonless' in design and individual in character. Our hope is that whoever wears our jackets feels like their most confident, chic self from the moment they put it on

Our process is intuitive, deliberate and joyful. We take the time to explore ideas, work through the details and create jackets we truly love. At the heart of W is a genuine belief that the best things take time, and that making something well is worth the wait.

Elegant and conscious design, brought together.

The pace of fashion makes it difficult to invest in clothes that feel lasting. At the same time, awareness around what we wear is growing - from the fabrics against our skin to the way our clothes are made.

We wanted to bring this thinking into every stage of the design process, giving equal consideration to every element that makes up a jacket.

The fabrics we choose are central to our designs. We prioritise high-quality, natural, plant-based materials, looking beyond the outer fabric to consider the linings, interfacings and fastenings that make up each jacket.