We've grown used to a world where clothes arrive almost as quickly as we can click 'buy'. Speed has become the standard - fast, cheap and endlessly available. But behind every low price lies a hidden cost - one that's often paid by people or the planet.

At W, we want to do things differently. Each of our jackets are produced at Jimmy's Tailor, a family-run manufacturer based in London.

Our jackets are made only from natural, plant-based matierals - right down to the internal structure. From the soft linen-TENCEL™ blend outer to the Lyocell interlining, cotton interfacing, and hand-knotted, hand sewn cotton fastenings, every element has been chosen for its integrity.

Thank you for checking the inner tag, and not just the price tag.